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LatticeFlow AI Appoints Tom Ulrich as SVP and General Manager for North America

Tom Ulrich joins LatticeFlow AI as SVP and General Manager


Zurich, Feb 1, 2024 – LatticeFlow AI, the leading Artificial Intelligence (AI) platform for enabling enterprises to build performant, safe, and trustworthy AI systems at scale, today announced the appointment of Tom Ulrich as Senior Vice President and General Manager for North America.

More recently, Tom served as Vice President of Sales, Financial Services at C3.AI, where he played a key role in launching the company’s AI banking business which led to a successful IPO in 2019 (NYSE:AI).

Tom’s appointment follows LatticeFlow AI’s strategic expansion into the US market. With over 25 years of experience, Tom has proven expertise in building and developing world-class sales teams for high-growth enterprise SaaS companies.

“Tom brings unmatched expertise in scaling early to mid-stage tech companies into hyper-growth phases. At LatticeFlow AI, Tom will play a vital role in accelerating our growth trajectory by identifying strategic business opportunities and driving revenue growth in the North American market,” said Petar Tsankov, CEO & Co-founder of LatticeFlow AI.

Earlier in his career, Tom held various sales leadership roles at MicroStrategy, where he helped grow the company from $20 million to $500 million, culminating in a successful IPO (NASDAQ:MSTR). Throughout his professional journey, Tom has been committed to helping clients unlock business value through data-driven insights.

“As AI increasingly becomes part of our daily lives, ensuring model trust, safety, and a positive societal impact is more important than ever. I’m honored to join the LatticeFlow AI team, collaborating with some of the best AI engineers in the world who are focused on tackling these challenges. I look forward to helping our customers harness the power of AI, while accelerating model performance and safety.” Tom Ulrich.

“Tom joining LatticeFlow AI serves as yet another testimonial to the Company’s ability to attract world-class talent” stated Andre Boisvert, Chairman of LatticeFlow AI. “Tom’s extensive experience in building global sales teams across five distinct enterprise software companies, with a particular focus on predictive analytics and AI, underscores his invaluable potential for propelling LatticeFlow AI’s advancement.”

Tom received an MBA from George Washington University with a major in International Business and is based in Vienna, VA.


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